Nikon

Nikon – A pioneer in optics and photography
For over a century, Nikon has stood for precision, innovation and quality in the world of photography and optical equipment. Founded in 1917 as Nippon Kōgaku Kōgyō Kabushikigaisha (Japan Optical Industries Corporation) in Tokyo, Nikon has developed into one of the leading manufacturers of cameras, lenses, binoculars and other optical instruments. With more than 100 years of continuity and experience, Nikon has not only significantly influenced the development of photography, but also set new standards in optical technology. At Optik Foto Rutz AG, we value Nikon as a long-term partner who meets the needs of photo enthusiasts and professionals alike with its reliability and commitment.
A story full of milestones
Nikon began its journey by producing optical glasses and precision instruments, including binoculars and telescopes, for civilian and military use. As early as the 1920s, the company invited German engineers to raise optical technologies to the level of world leaders - a testament to Nikon's pursuit of excellence. The breakthrough in photography came in 1948 with the introduction of the first Nikon camera, the “Nikon I”. However, Nikon became particularly known for the legendary Nikon F series, which debuted in 1959 and became the standard tool for professional photographers worldwide for decades. This continuity in the development of high-quality products is also evident today in the current Z models, which carry the brand's heritage into the modern era of mirrorless photography.
One of Nikon's major achievements is the introduction of the NIKKOR lenses, which have been celebrated since their launch for their exceptional sharpness and clarity. During the Korean War, these lenses gained international recognition when photojournalist David Douglas Duncan used them in his reports and praised their superior quality. Another milestone was the development of ED (Extra-low Dispersion) glass in the 1970s, which minimized chromatic aberrations and revolutionized image quality - a technology used today in cameras, lenses and binoculars alike. Nikon has also made a name for itself beyond photography, for example through its involvement in space travel: Nikon cameras were used on Apollo missions and the Skylab space station, a testament to their robustness and precision under extreme conditions.
Current Z models: Mirrorless innovation
Today, Nikon is setting new standards in mirrorless photography with the Z series. Current models such as the Nikon Z 9, Z 8, Z 6III, Z 7II and Z 5 offer an impressive combination of cutting-edge technology and user-friendly design.

These S-Line lenses stand for the highest optical quality, robust workmanship and weather sealing - properties that have distinguished Nikon for decades.
Nikon binoculars: optical excellence for nature
In addition to photography, Nikon is also a master of sports optics. Binoculars have been part of the company's portfolio since the beginning and benefit from the same optical expertise that makes NIKKOR lenses so special. Models like the Nikon MONARCH HG series offer exceptional clarity, a wide field of view and a durable, waterproof construction - ideal for nature watchers, birdwatchers and outdoor enthusiasts. The PROSTAFF and ACULON series, in turn, offer affordable alternatives without compromising on quality. Thanks to ED glass and multi-coated lenses, Nikon binoculars deliver razor-sharp images, even in difficult lighting conditions.
Partnership with Nikon Switzerland
At Optik Foto Rutz AG we are proud to have Nikon at our side as a long-term partner. This partnership is based not only on the outstanding quality of the products, but also on the excellent after-sales service that Nikon Switzerland offers. From advice to maintenance and repairs, Nikon Switzerland stands for professionalism and customer proximity - a service that inspires us and our customers alike. This reliability gives us the security to always offer our customers the best, be it when choosing a camera, a lens or a pair of binoculars.
Conclusion
Nikon is more than a manufacturer - Nikon is an institution that has been pushing the boundaries of what is possible in optics and photography for over 100 years. From the first cameras to the groundbreaking NIKKOR lenses to the modern Z models and high-quality binoculars, Nikon remains true to its philosophy of “trustworthiness and creativity”. At Optik Foto Rutz AG, we look forward to sharing this tradition with you and discovering the world through Nikon's eyes - with products that inspire and service that impresses.